Market Testing
Market Testing is one of the first things a good business will do to ensure that there are customers who […]
How to Write a Professional Bio for your Business Case
The purpose of a business case bio is to show that you know how to do what you’re setting out […]
How to Develop Great Products
Pain = Profit If you want great products, start with customer pain. It’s that simple. If you fully understand your […]
How to Choose a Brand for Your Business
I wanted to call this article “When Branding Hurts”, but went with How to Choose a Brand for Your Business […]
3 Reasons to Start a Business While You’re Young
I left my corporate engineering job to start a business while I was young. Everyone told me I was crazy. […]
Increase Profits by Focusing on Your Differentiation Strategy
When you are designing your company, you need to understand how you’re going to differentiate yourself versus the competition. There […]
Separation of Personal and Business Finances
This is a hot topic and can be intensely personal and painful. The financial relationship that an owner has with […]
Startup Funding Methods
How do I get enough money to get my business going? This is one of the most common issues for […]
Business Taxes
Your first sale or first investor check is exciting and wonderful! Congratulations! By the way, you have now officially accrued […]
Small Business Legal Formtion
Having a legal business formation does two main things for you. Provides protection for your personal stuff if the business […]
Risk 4-Box / Best-Worst Analysis
Dr Ben Carson published a book called “Take the Risk” in 2008 in which he discusses how he decides whether […]